In an era when many people are highly mobile and do not settle in one place for long, a college can have a strong allure as a final resting place, [college officials] say. And officials point out that colleges have a special resonance for many people, who have forged life-long relationships as undergraduates.
Given the likelihood of multiple relocations over a lifetime, the deepest relationship with a place may be where you went to university. I figure that the strong attachment expatriates have with Pittsburgh is similar to that of the connection to one's college. I wonder if the Burgh identity trumps that of alumni. I suspect that it does, but I'm only speculating.
Regardless, colleges and universities are taking advantage of the trend towards greater mobility. What is Pittsburgh's plan?