Expatriate Pittsburghers Seek Us Out.
Actually, they don't know they're seeking us specifically. But Pittsburgh is the kind of town that its expatriates eventually realize they're proud to be from -- the history, the tradition, the Steelers -- and they start looking for news and reminders of their hometown online.
Then they find us.
Second only to the "cool in Pittsburgh" comment above is the amount of feedback we get from people who thank us for giving them a visual reminder of the city they (sometimes only now) realize they love and miss. If shots of Primanti Brothers, Mount Washington and legions of pigeons help soothe the homesick heart of a Texas or Washington transplant, so much the better.
One can be a Burgh booster while servicing the needs of expatriates. As a shared cultural artifact (like the Pittsburgh Steelers), STBD's "webcom" helps to keep the Diaspora connected to the region. STBD also appeals to the right audience, other creative types and innovators who could be part of an impressive network that promotes economic development in Pittsburgh. Along the way, non-Pittsburghers may find out just how cool the Burgh really is.
Not only do I think that Pittsburgh doesn't do enough to celebrate its successful alumni who have left the region, many seem to overlook all the wonderful things going on in their own backyard. There are too many cynics and too many people overly sensitive to anything negative uttered about their hometown. The icon of this unhealthy anxiety is Border Guard Bob. Pittsburgh should be confident enough to help people relocate to wherever they might find the most success. In doing so, Pittsburgh will become an important destination for those who harbor great career ambitions and are looking for a place that will provide some advantage.