For someone seeking reinvention as Rocca is, Pittsburgh can be an inspiring place. In the mid-20th century, when it was one of the most heavily industrialised cities in the US, the smog was so bad here that street lights stayed on all day and businessmen had to change shirts at lunch because of the soot. One writer called the place "Hell with the Lid Off".
Today, however, Pittsburgh is an urban oasis regarded as one of America's most liveable cities. The jobs once provided by steel mills, coal mines and engine shops are now found in smart industries such as robotics and software manufacturing, and at institutions of higher education and medical research.
But one thing that hasn't changed in Pittsburgh is the obsession with football. The Steelers are one of the most storied franchises in the NFL and their fans are fanatics. Yesterday was only a practice game but there were 58,000 through the gates.
For whatever reason, Pittsburgh has a better image internationally than domestically.