We talked to a woman who knows how to keep talented people in town. Carol Coletta is head of CEO's for Cities, a company that consults big cities on competing for the best talent. Something she said Memphis must do a better job of if it wants to reverse the brain drain.... "You've got to be able to educate and develop your talent but you also need to be able to retain that talent," said Coletta.
Coletta goes on to say that better place making in the urban core is critical. Once again, fear of brain drain (i.e. outmigration) is used to justify public expenditure. Once again, a civic booster does considerable damage to a region's image.
Coletta is wrong to advocate for better talent retention strategies. Her approach will undermine economic development and harm Memphis. More distressing to me is Coletta's poor grasp of migration and how those flows might improve our cities. Serving up destructive practices is no way to promote urban living.