amBX has already licensed the technology to many content developers and publishers in the gaming sector and the sponsorship of Carnegie Mellon University highlights the ongoing commitment of amBX investing in the future of world class game development talent.
amBX, if you haven't already determined, is located in the UK. As for CMU, its Entertainment Technology Center (ETC) has quite the global reputation:
“This opportunity places state-of-the-art amBX technology in the hands of entertainment creators of the future and redefines the way entertainment is experienced. We’re really pleased to be able to work with such a prominent institution as ETC to develop the capabilities and application of amBX technology.”
The ETC innovation cluster is remarkable. Thanks to VisitPittsburgh, I was able to tour the ETC facility, which happens to be a neighbor of the Pittsburgh Technology Council. As someone who has experience teaching university level courses, I was most impressed with the design of the training program. The ETC successfully breaks down disciplinary barriers and fuels creativity. I was part of a multi-disciplinary graduate training program at the University of Colorado. Conversations between the social scientists were almost impossible. I'm thankful for the exposure to other theories and research methodologies, but I never witnessed any functioning collaboration. ETC has managed to pull off what my program only proported to do.
Back to amBX ... I've read on numerous occasions, over the past two years, stories about the UK talent shortage in the virtual gaming industry. Surely, amBX is hoping to benefit from its relationship with the ETC by landing top graduates from that program. Right now, Pittsburgh doesn't have the capacity to grow all the ETC spinoffs. But eventually, companies like amBX will see the value of locating operations near the ETC campus in order to benefit from knowledge spillover.
The ETC is one of the best reasons I am bullish on Pittsburgh.