Thursday, August 23, 2012

Memphis Tries On Rust Belt Chic

Memphis is trying to catalyze return migration:

You can get the whole story at Marketplace. The campaign is focused in diaspora hot spots such as "Little Rock, St. Louis and Nashville." The comparisons to "Imported from Detroit" and "It's Halftime, America" ring true. Does Wieden + Kennedy have this account?

Grit. Authenticity. Return migration. Urban rebound. That's Rust Belt Chic, not Creative Class Cool. Might it appeal to people not from Memphis? Detroit has that kind of draw. So does Pittsburgh. The stage is getting crowded.

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